Why Gen Y?

It's no secret that millennials are facing challenges that could impact their financial future more than any generation before them. After graduating from university or college, the realities ahead of Gen Y is a declining job market, higher student loan debt, and rising housing costs.

In saying that, this generation, the largest and most diverse in history, has a number of positive factors on its side. Time is obviously one of them and after seeing the effects of the recession, these individuals also have a greater sense of awareness concerning their financial outlook, and are receptive to planning for the future.

When we started our company, we knew we could be the ones to make a difference and help guide this group on the right path to achieving their financial goals. To that end, we have built our business around the specific needs and wants of this generation - from tailored programs specifically geared toward making their money work for them, to Gen Y team members that are just like them, and understand their unique situation.

At FS, we're creating a company that empowers millennials to think differently about their finances and realize the endless opportunities ahead. By doing this, we can help change the status quo and the current mindset of what financial freedom looks like. Ultimately, we want to do our part to help a future generation live a better life, and be ready for any challenge that could come their way.

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